KERCHING…MAKE THAT CHANGE!
To many people, using the words ‘savings account’ and
‘zombie’ in the same sentence is a sign of madness.
Not according to consumer group Which? who in July
2014 discovered that a third of the nation’s 2,000 savings
accounts are zombie accounts, paying interest as low as
0.1% or less5. With our research finding that one in ten
people (10%) check their finances only every six months
or more it is clear that every minute of inaction and
procrastination over personal finances are costing British
savers dear.
Our research found that over half of people (53%) save
using a standard savings account. Of this group of savers
three in ten (30%) say they are dissatisfied with this
method of saving, with a whopping nine in ten of these
(92%) blaming low interest rates. It is hardly surprising
then that our research found nearly half of people (46%)
say they are interested in trying alternative ways of saving
money. The time has clearly come to ditch the zombies
once and for all, and embrace the alternatives.
CTRL ALTERNATIVE DELETE
46% 25% 43%
are interested in trying
alternative methods to
save money
of those who claim they
are not interested don’t
think there are better
options available
Nearly half (46%) of British savers are interested in trying
alternative methods to save money - and a quarter (25%)
of those who claim they are not interested don’t think
there are better options available. 43% of Brits say they
would use price comparison websites to improve their
finances, 38% want to use the internet to research their
savings options and 24% want to try alternative savings
options.
RATESETTER.COM/MAKETODAYPAY
9
say that they want to
use price comparison
websites