GB 540 MENTOR Let's Do This /gb540mentor.com GB 540 MENTOR Let's Do This /gb540mentor.com | Page 20

world. You will be using the same firm for the Unit Assignment and
the Unit 6 Final Project, so make sure it is one you are interested in
and that has plenty of good sources of information available.
A. Summarize the firm’s history, its recent and current operating
results, and the economic, social, and political forces that affect it
most.
B. Present a brief SWOT analysis (Strengths, Weaknesses,
Opportunities, Threats).
C. Discuss the factors it will need to predict, plan for, and adjust to in
the future.
The Assignment is to be a minimum of five pages long (title pages,
bibliographies, etc., do not count) and in APA format. A good variety
of objective, high-quality, current sources need to be used.
GB 540 Unit 4 Assignment Rubric
Content and Analysis
Points Possible