GB 540 MENTOR Career Path Begins/gb540mentor.com GB 540 MENTOR Career Path Begins/gb540mentor.com | Page 11

most. B. Present a brief SWOT analysis (Strengths, Weaknesses,
Opportunities, Threats).
C. Discuss the factors it will need to predict, plan for, and adjust to in
the future. The Assignment is to be a minimum of five pages long (title
pages, bibliographies, etc., do not count) and in APA format. A good
variety of objective, high-quality, current sources need to be used.
GB 540 Unit 4 Assignment Rubric
Content and Analysis
Points Possible
Points Earned
A global Company was chosen.
Paper includes a discussion with an appropriate analysis of the firm’s
history.Paper includes a discussion with an appropriate analysis of the
firm’s recent operating results.Paper includes a discussion with an
appropriate analysis of the firm’s current operating results.Paper
includes a discussion with an appropriate analysis of the firm’s
economic forces that affect the firm the most.Paper includes a
discussion with an appropriate analysis of the firm’s social forces that
affect the firm the most.Paper includes a discussion with an
appropriate analysis of the firm’s political forces that affect the firm
the most.Paper includes a brief SWOT analysis for the firm.Paper
includes a discussion with an appropriate analysis of the factors the
firm needs to predict for the future.Paper includes a discussion with
an appropriate analysis of the factors the firm will need to plan for the
future.Paper includes a discussion with an appropriate analysis of the
firm’s the factors that will need to be adjusted to in the future. Paper