GB 540 Course Great Wisdom / tutorialrank.com GB 540 Course Great Wisdom / tutorialrank.com | Page 18

The Assignment is to be a minimum of five pages long (title pages,
bibliographies, etc., do not count) and in APA format. A good variety
of objective, high-quality, current sources need to be used.
GB 540 Unit 4 Assignment Rubric
Content and Analysis
Points Possible
Points Earned
A global Company was chosen.
Paper includes a discussion with an appropriate analysis of the firm’s
history.
Paper includes a discussion with an appropriate analysis of the firm’s
recent operating results.
Paper includes a discussion with an appropriate analysis of the firm’s
current operating results.
Paper includes a discussion with an appropriate analysis of the firm’s
economic forces that affect the firm the most.
Paper includes a discussion with an appropriate analysis of the firm’s
social forces that affect the firm the most.
Paper includes a discussion with an appropriate analysis of the firm’s
political forces that affect the firm the most.
Paper includes a brief SWOT analysis for the firm.