2.3 Competition
? Describe your competition.
? Why will customers prefer your product?
? How will you compete with your competition and win?
? What is the marketing mix (price, place, promotion, product,
you know them as “the 4 P’s of
Marketing―) of at least one of your competitors?
2.4 Product Offering (refer to your Kotler text to make certain
you understand these terms)
? Product/features/benefits (we particularly care about benefits
as these are from the
perspective of the target market)
? Describe your Brand Equity Model and say how you will build
brand equity for this
product/service. [GB530| Marketing Management]
3
2.5 Keys to Success
? List and describe at least three factors that will determine your
success.
2.6 Critical Issues