1. Economic Growth and Stability – How do economic factors
affect this market, product and our customers? Consider factors
that are relevant (recession, prosperity, employment level,
interest rates, inflation rate, median family income, stock market
performance, etc…)
2. Political Trends and Legal and Regulatory Factors – What
governmental issues affect our product, industry, and
customers? Are there elections, legislative proposals, or legal
issues that will affect our strategies? How?
3. Technology Issues – What are the technology trends that are
affecting this industry and product? How has technology
affected our customers, competitors and operations?
4. Cultural Trends – What general attitudes, beliefs, and values
are affecting this industry and product? How does our product
and industry fit with cultural issues of concern to our customers
and non-customers?
5. Corporate Citizenship Expectations – How do norms and
obligations expected in the business context and relationships
affect our industry, customers, and products? Consider
employee and consumer rights, envir