Unit 3 Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf of
an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete
and submit the following
components of your Marketing Plan.
Unit 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY
? Establish the fundamental goals for the quality of your
business/product offering and
customer satisfaction.
? Define your business/product offering.
? What are your fundamental goals? (Fundamental goals are
those that you would like to
achieve with your new product, either as an individual product
or as part of the overall