GB 530 MENTOR Motivated Minds/gb530mentor.com GB 530 MENTOR Motivated Minds/gb530mentor.com

GB 530 Unit 1 Assignment Brand Extension Marketing Product Proposal FOR MORE CLASSES VISIT www.gb530mentor.com Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?: you are adding a product to an existing company?s product line. This product may be introduced on a local, regional, national, or international scale.;It is very important that you fully comprehend what a brand extension is before you begin your major assignment. Find ?brand extension? in your Kotler text and make certain you understand the definition.