GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com | Page 17

I. EXECUTIVE SUMMARY.
II. ACTION PLAN
1.
What is it, precisely, that you hope to accomplish. (who,
what, where, when, why and how)
2. History of your idea.
3. Your qualifications and those of your partner(s), if any.
4. Why should investors trust you?
5. What is your timeline.
III. EXTERNAL FORCES
Answer these five questions first:
1. Economic Growth and Stability – How do economic factors
affect this market, product and our customers? Consider factors
that are relevant (recession, prosperity, employment level,
interest rates, inflation rate, median family income, stock market
performance, etc…)
2. Political Trends and Legal and Regulatory Factors – What
governmental issues affect our product, industry, and
customers? Are there elections, legislative proposals, or legal
issues that will affect our strategies? How?
3. Technology Issues – What are the technology trends that are
affecting this industry and product? How has technology
affected our customers, competitors and operations?