GB 530 MENTOR Let's Do This /gb530mentor.com GB 530 MENTOR Let's Do This /gb530mentor.com

GB 530 Unit 1 Assignment Brand Extension Marketing
Product Proposal
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Brand Extension Marketing Plan Project; Introduction: The
major project in this course is to complete a Brand Extension
Marketing Plan for one new product on the behalf of an existing
for-profit organization.;Project Assignment: As we begin our
project here in Unit 1, you need to first assume you have the role
of a marketing manager for one, new, currently not available
product on the behalf of a real, for-profit organization. Consider
this a ?brand extension?:
you are adding a product to an existing company?s product line.
This product may be introduced on a local, regional, national, or
international scale.;It is very important that you fully
comprehend what a brand extension is before you begin your
major assignment.