GB530: Marketing Management unit 6
Unit 6 BEMP Assignment Rubric
Introduction: The major project in this course is to complete a
Brand
Extension Marketing Plan for one new product on the behalf
of an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing,
complete and submit the following
components of your Marketing Plan.
1.0 Executive Summary
In four to six paragraphs, summarize your Brand Extension
Marketing Plan. Be sure to include:
? Product
? Benefits
? Target markets
? Customer needs
? Value proposition
? How you would market on a national and global level
? Show an understanding of other cultures, global
relationships, and global dynamics in the
marketplace