GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 10

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization .
Using the Marketing Plan guide found in Doc Sharing , complete and submit the following
components of your Marketing Plan . Unit 3 Marketing Plan : Connecting with the Customer 3.0 MARKETING STRATEGY
? Establish the fundamental goals for the quality of your business / product offering and
customer satisfaction . ? Define your business / product offering .
? What are your fundamental goals ? ( Fundamental goals are those that you would like to
achieve with your new product , either as an individual product or as part of the overall
company mission . These are directional goals that provide the overall strategic direction for
management planning .)
? State the value proposition . Be sure to look up this term in your Kotler text if you donâ € ™t

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization .

Using the Marketing Plan guide found in Doc Sharing , complete and submit the following

components of your Marketing Plan . Unit 3 Marketing Plan : Connecting with the Customer 3.0 MARKETING STRATEGY

? Establish the fundamental goals for the quality of your business / product offering and

customer satisfaction . ? Define your business / product offering .

? What are your fundamental goals ? ( Fundamental goals are those that you would like to

achieve with your new product , either as an individual product or as part of the overall

company mission . These are directional goals that provide the overall strategic direction for

management planning .)

? State the value proposition . Be sure to look up this term in your Kotler text if you donâ € ™t