GB 530 MENTOR Extraordinary Life/gb530mentor.com GB 530 MENTOR Extraordinary Life/gb530mentor.com | Page 10

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
Using the Marketing Plan guide found in Doc Sharing, complete and submit the following
components of your Marketing Plan. Unit 3 Marketing Plan: Connecting with the Customer 3.0 MARKETING STRATEGY
? Establish the fundamental goals for the quality of your business / product offering and
customer satisfaction.? Define your business / product offering.
? What are your fundamental goals?( Fundamental goals are those that you would like to
achieve with your new product, either as an individual product or as part of the overall
company mission. These are directional goals that provide the overall strategic direction for
management planning.)
? State the value proposition. Be sure to look up this term in your Kotler text if you donâ € ™t

Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.

Using the Marketing Plan guide found in Doc Sharing, complete and submit the following

components of your Marketing Plan. Unit 3 Marketing Plan: Connecting with the Customer 3.0 MARKETING STRATEGY

? Establish the fundamental goals for the quality of your business / product offering and

customer satisfaction.? Define your business / product offering.

? What are your fundamental goals?( Fundamental goals are those that you would like to

achieve with your new product, either as an individual product or as part of the overall

company mission. These are directional goals that provide the overall strategic direction for

management planning.)

? State the value proposition. Be sure to look up this term in your Kotler text if you donâ € ™t