GB 519 RANK Career Path Begins/gb519rank.com GB 519 RANK Career Path Begins/gb519rank.com | Page 11

Student Answer:
Differentiation.
Specialization advantage.
Design strategy.
Benchmarking.
Product Specialization.
Question 5. Question : The differentiation strategy requires
all of the following resources,
except:
Student Answer:
Strong marketing capability.
Long tradition in the industry or unique skills.
Product engineering.
Products designed for ease of manufacture.
Question 6. Question : The main objective of value chain
analysis is to identify stages of
the value chain where the firm can:
Student Answer:
Justify increases in the price of the product or service.
Increase value to the customer or reduce cost in some way.