GB 513 Unit 6 Assignment Final Project Colonial
Broadcasting Case
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This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires
you to use Excel; make sure you also submit the Excel file to
show your work. Place all calculations for each of the questions
on a separate worksheet. Then, using the results of your work
from Excel, prepare PowerPoint slides to answer the questions
in a presentation format. Search the Internet to ensure that you
are using the best PowerPoint tips to display an appropriate
presentation. Check the Webliography tab at the top of the
course page for help.
For the final project, you will be analyzing the “Colonial
Broadcasting” case. Answer the questions listed below, NOT the
questions listed in the case. Ignore everything in the case after
the end of page 6.
The executives at CBC want to see how they are doing in ratings
against the other networks and how the ratings will continue to
change in the upcoming months. They also want to know if
hiring stars makes a difference and the impact of fact based
programming compared to hiring stars. You will create a
PowerPoint presentation to answer the questions below.
Remember that your audience is the management of CBC: Make
sure your presentation is professional and provides sufficient
explanation.