CAREER & MONEY
experience these desires. They just don’t always factor them into the
home-buying decisions (or maybe can’t afford to).
Selling high-end homes is not about finding buyers. Here are a few tips
on how to find THE buyer:
High-end photography is a must. You must hire a professional
photographer who uses a wide-angle lens. Yes, it could cost a
lot of money. But if you are working with an agent that doesn’t
invest a few hundred bucks into professional photos on a listing
that may generate a potential commission of $25,000, you
should probably find a new agent.
In the property description, make sure your agent does NOT just
describe the features of the home, but tells a story about the
benefits of owning it, why the characteristics are desirable, and
how the buyer’s life will improve once they purchase the home.
Create targeted buzz so everyone is talking about your house.
What should a real estate agent do to make that happen?
she doesn’t just “hang out” for
1 Hopefully, he orpotential buyers show up. Turn atwo hours on a
open hou ͔