GAZELLE MAGAZINE Vol. 2, Issue 4 | Page 19

BEAUTY & GLAM PRODUCT JUNKIE The new beauty mix Tyra Banks cosmetics fill the gap I believe natural beauty is kind of not fair – but I also believe that makeup is the great beauty equalizer. - Tyra Banks, CEO, TYRA beauty Tyra Banks has a new venture to add to her list of accomplishments – businesswoman. She has successfully launched a one-of-a-kind cosmetic experience: TYRA beauty. It is more than a cosmetics line, it is an experience powered by what Tyra calls “Beautytainment,” where beauty and entertainment collide. TYRA beauty is all about making everyone look and feel fierce and fantastic, from the outside in. “With groundbreaking technology and innovative formulas, TYRA beauty provides you with the power to transform what you’ve got into what you want,” said the supermodel turned CEO. The direct selling model of TYRA beauty bridges the gap between beauty and business by mobilizing a handselected group of founding independent contractors called “Beautytainers” that are charged with adding a personal touch to sharing Tyra’s experience. Beautytainers are coached to excel at selling through personalized training, social media networks and cutting-edge technologies. Visit www.tyra.com to check out the products and get some of Tyra’s tips. And when you’re ready to shop, hit up our Product Junkie, Tameka Green, so she can put you in touch with one of the founding Beautytainers (because we swear, she knows EVERYBODY!). 19 SAVVY I SOPHISTICATED I SASSY