GAZELLE MAGAZINE Vol. 2, Issue 4 | Page 13

FASHION & STYLE HONORING VIVIENNE WESTWOOD A Global Icon Vivienne Westwood began designing in London in 1971 along with her then partner, Malcolm McLaren. At the time, they used their shop at 430 Kings Road to showcase their ideas and designs. With their changing ideas of fashion came the change of not only the name of the shop, but also the décor. It was in 1976 when Vivienne and Malcolm defined the street culture of “punk” with Seditionaries. By the end of the 1970s, Vivienne was already considered a symbol of the British avant-garde, and for autumn/winter 1981, showed her first catwalk presentation at Olympia in London. She then turned to traditional Savile Row tailoring techniques, using British fabrics and 17th and 18th century art for inspiration. In 1989, Vivienne met Andreas Kronthaler, who would later become her husband and long-time design partner, as well as creative director of the brand. In 2004, London’s Victoria and Albert Museum hosted a Vivienne Westwood retrospective exhibition to celebrate her 34 years in fashion – the largest exhibition ever devoted to a living British fashion designer. In 2006, her contribution to British fashion was officially recognized when she was appointed a Dame of the British Empire by Her Majesty Queen Elizabeth II, and in 2007, was awarded the Outstanding Achievement in Fashion at the British Fashion Awards in London. Vivienne Westwood is one of the last independent global fashion companies in the world. At times thought provoking, this brand is about more than producing clothes and accessories. Vivienne continues to capture the imagination and raise awareness of environmental and human rights issues. With a design record spanning over 40 years, Vivienne Westwood is now recognized as a global brand, and Vivienne herself as one of the most influential fashion designers and activists in the world today. She recently received the André Leon Talley Lifetime Achievement Award from Savannah College of Art and Design. Photo by Juergen Teller, courtesy of SCAD 13 SAVVY I SOPHISTICATED I SASSY