COMMUNITY & CULTURE
20 PEOPLE TO KNOW
KATHERINE
BUTTON BELL
Vice President and
Chief Marketing Officer
Emerson
Katherine Button Bell is responsible for global marketing
and corporate brand strategy for Emerson (NYSE: EMR),
a $25 billion diversified technology and engineering leader.
Kathy joined Emerson in 1999, and led the development
and launch of Emerson’s corporate brand program in
2000, which established a new architecture and brand
strategy and the first corporate logo change in more than
30 years. She initiated the company’s first-ever global
ad campaign, its first TV commercials, and in 2009, its
award-winning integrated “It’s Never Been Done Before”
campaign that was translated into multiple languages and
expanded into a digital and social marketing strategy.
Kathy is widely recognized among the best business
marketers, frequently speaking to national and international
audiences on marketing and innovation.
She served as chair of the Business Marketing Association
board in 2013 to 2014, and serves on the board of
directors of Johnson Outdoors, Inc. and Sally Beauty
Holdings, Inc. Kathy is active in the community, serving on
the Foundation Board of St. Louis Children’s Hospital and
on the board of trustees of the Saint Louis Art Museum.
She holds a bachelor’s degree from Princeton University.
Kathy loves outdoor activities and is an avid skier, biker,
tennis/platform tennis player and golfer. Her son, Michael,
heads to the University of North Carolina-Chapel Hill
next year.
GAZELLE STL