GAZELLE MAGAZINE SEPTEMBER 2017 | Page 45

FAMILY & HOME NEW IN HOMESTYLE The Container Store elfa décor T he Container Store, a leading retailer of storage and organization products, recently introduced new additions to elfa  décor  – the company’s best-selling shelving and drawer system that has represented the core of its business for 39 years. Brand new additions and features to elfa décor include: elfa décor Drawer Fronts and Frames  – Made from solid birch construction, these fronts and frames integrate with existing elfa mesh or solid drawers to completely conceal clothing and accessories, providing an exceptionally clean look with sophisticated leather pulls. elfa décor Mirror  – Perfectly sized to fit between elfa standards or uprights, the new mirror creates a convenient place to get ready in the morning without leaving the closet. elfa décor Accessory Shelf  – This shelf’s lipped design keeps accessories like jewelry, perfumes, plants or décor items organized and easy to see, but still partially contained. elfa décor Gliding Tie and Belt Rack  – The rack includes integrated hooks for space-saving functionality to easily select ties and belts. elfa Standard and Upright Cover  – The cover’s flexible and matte- finish design creatively conceals the slots on any elfa standard or upright. “Our customers love how any space - especially closets - can be transformed and personalized to fit their needs,” said Sharon Tindell, president and chief merchandising officer for  The Container Store. “We have worked on every detail to deliver a fresh look and more sophistication to suit their lifestyle by blending style and function with new décor elements.” Available exclusively at The Container Store, the new décor elements can be added to an existing elfa space or designed in a new solution. The new additions to elfa give a fresh look to custom closets, work everywhere in the home, and provide a seamless look to custom drawers from top to bottom. The Container Store offers free elfa design services to create customized storage and organization solutions for any area of the home or office. Visit containerstore.com. SAVVY I SOPHISTICATED I SASSY 43