FASHION
Local Entrepreneurs’
Apparel Empowers
Nursing Moms
N
ursing moms face countless challenges, and a group
of St. Louis women (and moms), led by company
founder Lauren Pershing, decided finding nursing
wear that is both stylish and functional for an active
lifestyle shouldn’t be one of them.
That was the impetus behind the designs for a new line of nursing
apparel that the group - which is passionate about motherhood,
adventure and personal well-being - came up with when it created
Lottie Life. The stylish, active nursing apparel removes barriers for
breastfeeding moms to do the things they love.
Rather than simply adding a nursing closure to a regular top, the
company’s styles are designed to flatter the postpartum figure, and
encourage new moms to get out and lead an active lifestyle.
Details include strategically placed pleats and style lines to flatter
changing figures, a signature CleverLatch nursing closure, with a small
profile that responds quickly to touch for easy nursing and adjustable
sizing features.
“We started Lottie Life because we believe that new moms deserve
better nursing apparel than what currently existed,” Persh ing said. “As
moms ourselves, we realize that breastfeeding is a major milestone and
a huge life change.
“Through experience, we found that apparel offerings did not meet
the needs of today’s active mom, so we wanted to create a line of nursing
apparel that empowers nursing moms to be active and social - two areas
critical to their total well-being,” she added.
Pershing and her team work together in St. Louis to design every
detail of Lottie Life’s garments. The line’s current available styles
include two nursing tank designs, a long-sleeve pullover with an
elongated zipper for easy nursing, and a nursing sports bra – all available
in multiple colors. The company plans to add more styles later this year.
The apparel is made of high-quality, breathable performance fabrics.
Lottie Life’s goal is to provide the best possible designs so that
moms can succeed in their nursing and total well-being goals, with
“Lottie” representing the natural beauty in every woman and mother.
lottielife.com
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GAZELLE