FASHION
Summer
Swim
Trends
S
wimsuit season is just around the corner. With so
many images on Instagram, it is hard to narrow
down what’s hot and what’s not. In this edition,
we feature several brands that we think add some
pizazz to a saturated swimsuit market. These
brands are fresh and unique, offering something different
from the typical department store look.
But first, here are a few tips from style expert Adam
Glassman, who also serves as creative director for O, The
Oprah Magazine. The tips inspired Lands’ End’s 2018
collection.
Athletic
Sporty details in
swimwear are sure
to make a splash
this season. This
classic wave-
rider look can be
found in Lands’
End’s chlorine
resistant Aqua
Sport collection
that includes rash
guards, swimsuits
and board shorts.
Rash guards, board
shorts and long-
sleeved swimsuits
can help turn
every swimmer
into a surfer, while
providing extra
coverage.
Black and White
The big non-color trend for
swimsuits is black and white.
The modern, on-trend color
combination can be found in a
variety of Lands’ End women’s
swimsuit styles, including
the Women’s Shaping
Underwire V-neck Tankini Top
with tummy control.
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GAZELLE