BEAUTY & GLAM
NEW IN BEAUTY
Suave Gets Real
H
air care brands often use exaggerated claims, impossible results and ridiculous
expectations in their ads. In its latest campaign, Suave decided to have some fun
and show women everywhere how crazy those practices look when you take a
peek behind the scenes.
Suave wants women to choose the products that work best for them, and
believes the great hair you see should be the hair you can achieve in real life – as simple as that.
From green-screen actors using fishing poles to simulate shine to foot-long extensions that
give “effortless” waves, you’ll never believe the lengths some brands go to for “goal-worthy” hair.
For the first time, the models featured in the brand’s new campaign styled their own hair from
start to finish using only Suave Professionals products.
SAVVY I SOPHISTICATED I SASSY
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