Jennifer Lopez for Guess
T
he new Guess campaign, art directed by Paul
Marciano and shot by fashion photographer Tatiana
Gerusova, draws inspiration from Jennifer Lopez’s life as
a performer in Las Vegas and as an actress in Hollywood.
Shot in an elegant villa, the images evoke classic Guess
campaigns, with influences of Lopez’s aesthetic and personal style.
As the latest face of Guess, Lopez follows budding stars like Camila
Cabello, Hailey Baldwin and Gigi Hadid. But at two years shy of 50 years
old, “J-Lo” is proving Guess girls - and “It Girls” - don’t have to be in their
early 20s or younger.
“Jennifer’s impact and influence continues to grow, and this campaign
celebrates the notion that women get more beautiful and talented as
they gain life experience,” said Marciano, who is a co-founder of Guess.
guess.com