BEAUTY & GLAM
Shiseido
Party
S
hiseido re-launched its Hero Serum, Ultimune
Power Infusing Concentrate with Global
Celebrations for the #StrongSouls Within Us
All campaign.
Shortly after its inaugural launch in 2014, the
serum cemented its status as the best-selling product in the
Shiseido range, with one bottle sold every 13 seconds. It has
received over 132 beauty awards globally - more than any
other product in Shiseido’s portfolio in the course of the
brand’s 145-year history.
With its inspiring imagery, #StrongSouls taps into
both Shiseido’s enduring heritage as a distinguished
beauty brand and its position as a progressive voice for
women. The global celebration culminated with a star-
studded event in Malibu.
Sarah Stage
Lauren Bushnell
Christina Milian and Shiseido
America vice president of
integrated communications
Tiffani Carter-Thompson
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GAZELLE