GAZELLE MAGAZINE AUGUST 2017 | Page 44

FAMILY & HOME NEW IN HOME STYLE Color of the Year: Black Flame T his year, dress your home in the new neutral: PPG Paint’s 2018 Color of the Year, Black Flame (PPG1043-7). According to PPG color experts, this statement-making black, infused with an undertone of the deepest indigo, evokes the privacy, hope and classic modernism that many consumers crave today. Embodying the spirit of a tailored tuxedo or a little black dress, it is dressed-up, coveted, unapologetic and – most important – timeless. “Black Flame acts like a black curtain, allowing your other décor elements to take center stage,” said Dee Schlotter, PPG senior color marketing manager. “It’s a fantastic blend of black and indigo, two classic hues. The blend of two colors makes it incredibly versatile – use it on a statement wall, with a matte finish on a ceiling, with high gloss on a naturally lit staircase, on cabinets, interior and exterior doors, and in many more places. The versatile hue can also provide strength and a modern, luxe vibe to spaces with a lot of whites, blush pinks and soft pastels.” The color was unanimously selected by more than 20 PPG color stylists from around the world, who specialize in industries such as consumer electronics, architecture, automotive and aerospace. “We’re already seeing retailers reinventing the classic black hue in the form of building materials like wood flooring, black tile, cabinets and window frames, as well as matte black appliances and décor items,” Schlotter noted. “Black is often referred to as the absence of color, but it also signifies a rebirth. It has the unique ability to take away weakness in a space and allow for regeneration to make it even stronger.” 42 GAZELLE STL