Garuda Indonesia Colours Magazine October 2018 | Page 4

2 Voice of Garuda VOICE OF GARUDA Dear valued Garuda Indonesia customers, Papua, gem of the archipelago’s eastern region, continues to shine with potential. The government, in its 2019 work plan, has made the region’s connectivity and maritime industry one of its top priorities, as it aims to boost development efforts in Papua and West Papua, and tackle regional disparities. The government will also soon be looking into its next priority: the development of end-to-end tourism infrastructure in the region. As the nation’s flag carrier, one of the ways Garuda Indonesia is continuing to serve customers better is by opening more routes to cities in Papua. The airline currently operates routes from Jakarta to Biak, Jayapura, Kaimana, Manokwari, Nabire, Merauke and Timika, along with our new route that opened in March 2018 flying Jakarta–Sorong with the Boeing 737-800NG aircraft. Beyond opening up easy access for local and foreign tourists looking to visit Raja Ampat, these new routes also add convenience for those running businesses in the region, contributing to the growth of the local economy in the process. Aside from the new routes, Garuda Indonesia is also exploring innovative ways to refine the quality of its services. One of the ways we are doing this is by launching the brand new Voice of Garuda column, a space that presents the latest news from Garuda Indonesia with a new perspective, and with a fresher, more modern and people-centric story. We would also like to take this opportunity to share with you Garuda Indonesia’s short-term business strategy. Dubbed the ‘Quick Wins’, it consists of three main pillars. The first is a Corporate Culture Transformation, through which we seek to boost employees’ satisfaction with their workload, especially as they are the company’s most important asset and are therefore crucial in boosting the company’s performance. The second of these pillars is Enhancement Revenue, where a variety of innovative steps will be taken to expand our market, improve our product and develop our Business Integrated Logistics and New Business related to the aviation industry. The third is to Redefine Cost Structure Based on Shared Service Organisation, which includes the centralisation of procurement to improve internal customers’ satisfaction, which will in turn influence the growth and value of our external customers’ satisfaction. Through this renewed commitment, further established with our new ‘One Family, One Nation and One Garuda Indonesia’ theme, we hope to better serve not only our customers, but also our Garuda Indonesia employees. Garuda Indonesia will continue to build on a system that is receptive to change, and one that appreciates innovation to encourage broad-minded ways of thinking amongst all Garuda members to maximise their capability in the marketplace. Last but not least, we would like to thank you, our customers, for choosing to fly with Garuda Indonesia. Best wishes, Flytizen Garuda Indonesia