Garuda Indonesia Colours Magazine March 2015 | Page 167

Advertorial

165

SWISS-BELHOTEL
INTERNATIONAL
Swiss-Belhotel International
provides highly professional
management services in all
aspects of hotels, resorts and
serviced residences. Founded
in 1987 and headquartered in
Hong Kong (SAR), SwissBelhotel International is today
recognised as one of the world’s
fastest-growing hotel and resort
management groups.
Since the founding of Swiss-Belhotel
International, the group has gone from
strength to strength. Commencing
operations in Hong Kong and mainland
China in 1987, Swiss-Belhotel International
expanded into Indonesia and Malaysia in
1990. By 2005, the group had added to its
portfolio properties in Vietnam, the
Philippines and Australia. In 2006, SwissBelhotel International reached further afield
and commenced operations in the Middle
East, and in 2013 expanded to New Zealand.
Swiss-Belhotel International currently
manages a portfolio of more than 125 hotels,
resorts and projects located in China,

Vietnam, the Philippines, Malaysia,
Indonesia, Thailand, Australia, New Zealand,
Georgia, Kuwait, Qatar, Bahrain, Iraq, Oman,
Saudi Arabia and the United Arab Emirates.
Swiss-Belhotel has been named Indonesia’s
Leading Global Hotel Chain for five
consecutive years and Favourite 4-Star Hotel,
further cementing its position as one of the
world’s fastest-growing international hotel
and hospitality management groups.
A deep commitment to professionalism and
excellence is the essence of the SwissBelhotel International brand. With ten
brands built around the core brand, the
group continues to increase its worldwide
portfolio of 4-star and 5-star hotels and
resorts under the flagship brand SwissBelhotel. Grand Swiss-Belhotel focuses on
upscale 5-star-rated hotels, while SwissBelresort focuses on mid-scale 4-star resorts.
Swiss-Belresidence is a special brand that
manages serviced apartments. Swiss-Belinn
manages economy 3-star properties, while
Swiss-Belexpress manages 2-star economy
modern class properties. The Zest Hotels
brand is focused on the rapid development of
budget hotels for the modern, mobile market.
Added to the growing brand portfolio are
Swiss-Belvillas, upscale luxury villas,
Swiss-BelBoutique, mid-scale economy
under the 3- to 4-star classification, and

Swiss-Belcourt, economy budget residences
also under the 2- to 3-star classification.
Differing from many other international
hotel management companies, SwissBelhotel International believes in consulting
and working with the property owners to
build a close partnership so that the owners’
objectives and goals are achieved and the
success and growth of the operation and
Swiss-Belhotel International are ensured.
In addition to the group’s corporate head
office in Hong Kong, Swiss-Belhotel
International’s worldwide operations
are supported by regional sales and
development offices located in Shanghai,
China; Hanoi, Vietnam; Jakarta, Indonesia;
Dubai, the United Arab Emirates; Sydney,
Australia; and Auckland, New Zealand.
Each of these hubs is led by highly
experienced and recognised industry
executives with an array of professional
support systems; a highly successful
approach that allows fast, efficient and
interactive management support.
www.swiss-belhotel.com