Why
1.
3.
are graphics so important when it
comes to social media?
Gives you cohesive branding
Kind of a big dea!. Your fans are
going to recognise you by your logo,
colours and graphics. Branded
images are a brilliant low key way for
any company to connect with their
fans and expand their reach.
2.
Cause Facebook said so
Earlier this year Facebook made an
announcement to the community
stating:
"Page admins can expect a decrease in the
distribution of their text status updates, but
they may see some increases in
engagement and distribution for other story
types." *
To summarise, fan pages won’t be
getting the same exposure they use
to just from text based statuses.
They want us to power pack every
status with something of extreme
value. You want likeability and
shareability. Great graphics can do
that.
[Source: http://newsroom.fb.com/News/787/NewsFeed-FYI-What-Happens-When-You-See-MoreUpdates-from-Friends]
4.
Makes you look like a pro
Even if you're answering emails in
your PJs, you still want everything
about your outward business to look
professional. Clear and consistent
branding will give the kind of
impression that you've got it all
together and can be trusted to do
business with.
Creates an emotional connection
Advertising is most effective when
an emotional connection is made.
When you connect using emotion,
the consumer pays closer attention.
And when that happens, your
message cuts through the clutter
and makes a lasting impression.
They say a picture paints a
thousand words, which makess
graphics one of the most powerful
mediums for getting your story
across.