COVERSTORY
COVER
by Eric Hopper
FloraMax Nutrients & Additives
H
orticulturists are always on the lookout for
the ultimate feeding regimen. In order to
maximize plant performance, many grow-
ers opt to mix and match various manu-
facturer’s products until they fi nd the perfect blend of
nutrients. One company in particular has developed a
complete line of nutrients designed to take the guess-
work out of growing and to provide growers with
the ultimate solution for nutrition. That company is
FloraMax. Their product development capabilities are
backed by over 50 years of experience as analytical
chemists in horticulture, 25 years as nutrient chemists
and rigorous crop trials and feedback from over 50 in-
dustry professionals.
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Their product line-up provides a complete grow-
ing solution for gardeners and includes essential prod-
ucts often missing from other nutrient lines, such as
resin enhancers, silica, clone sprays, pathogen control,
and calcium and magnesium supplementation. With
the use of the highest grade ingredients available,
FloraMax contains a sophisticated blend of both or-
ganic and inorganic ingredients.
One of their biggest achievements is ensuring that
the full line-up works cohesively to unlock the true
genetic expression of the plant, resulting in a clean,
uncontaminated fi nal product. When a plant is fl ow-
ered by FloraMax, you are experiencing the genetic
profi le of the plant, not the nutrient inputs. This fea-
ture could only be achieved through strict, unbiased
and extensive fi eld testing - over many years.
FloraMax’s long history in the hydroponic industry
has bred a product design mandate combining simplic-
ity and effectiveness. In order to truly be effective, a
nutrient regiment has to be consistent, foolproof and
repeatable across a range of conditions and users. The
FloraMax regiment eliminates tedious dosing proce-
dures in that there is no waiting; simply measure, pour
then stir. The resulting pH stability is over 500% more
than the most highly buffered brands available. As an
example, when growing in recirculating systems, grow-
ers will typically use about 5 times ‘less’ pH Down than
normal. This adds considerable ease-of-use and elimi-
nates potentially costly mistakes, a particularly critical
www.GardenandGreenhouse.net
March 2019