Game Changers: The Conscious Culture Men With Vision 2020 Edition | Page 19

@SLEEPYGREEN
And it didn't stop at the parties. It turned in
to a brand that can live through what is now
his No-Sleep Lifestyle" clothing brand as
well. " It worked out for me in a branding
perspective. I felt people always see my
face and I should have something
recognizable associated with the brand
which was the no sleep lifestyle clothing
line." He wears this brand everywhere he
goes and has been able to have the
support of some pretty well-known people
wear it as well. Diddy, for example wore
his brand on stage, NFL and NBA players
and actors have also worn his apparel --It
has become a movement. "Now all my
parties are No Sleep Lifestyle parties with
No Sleep Lifestyle clothing. That’s
marketing 101, everything is branded under
the same umbrella." He even started a
weekend called No-Sleep South Beach with
a partner of his, Curtis L. Eddleton (Curt
Boogie). "This weekend took a usual party
of 30 to 40 people to thousands of people
which allowed us to generate more
revenue. And it took the brand to a whole
new level." "I have a corporate full-time job where I
manage 47 hospitals as an IT director. I
also have the clothing line where I comp
and fulfill orders myself. I also have four
events a week in Atlanta, which involves
me partying here and there with people,
creating VIP sections, and I have to do all
the marketing and all the flyers and all
things behind the scenes. And on top of
that, I started a trucking company and own
two 18 wheeler trucks where were
transport freight all across the U.S. I am
also the Creative Marketing Director, and
part owner of Milk and Honey Restaurant
at Cascade. I handle all the interviews and
all the publications. Everything on the
marketing side. I am also part owner of
Medusa Lounge located on Buford
Highway. On top of that, we have the No
Sleep South Beach weekend which takes a
year to plan and has grown from a few
hundred people to over 2,500 people
coming to Miami. That is 6 events spread
out over four days. I do all the contracts, I
go back and forth for the venues and check
on the talent.
Now he has several business all while still
working full-time in corporate America. I am constantly answering questions and
I feel if you have a vision,
goals, and a plan you can
accomplish anything.
To me, that makes you a
Man With Vision.
taking calls from all the customers. So, I
don’t really have time to sleep, but I
enjoy it. This is what I like to do. I like to
stay busy and stay active and I like to
be hands on."
When asked what it meant to him to be
a Man With Vision, he replied, "Being a
Man With Vision means being a role
model for your community, and inspiring
your friends, family and even strangers
to want more out of life and enjoy life.
Also showing others the blueprint of
how you can have a vision, goals, and
dreams, and how you can achieve them
by working hard to do it. I truly enjoy
inspiring people. I truly enjoy life and
having fun and I even enjoy the trials
and tribulations that comes with it all
and showing them that you can make it
through, if you have a plan and vision."
GAME CHANGERS MAGAZINE   |    19