Poco F1 is
available in
four variants
with a starting
price of
`20,999
Xiaomi’s Sub-brand
Enters India
China’s Xiaomi is expanding its footprint with the launch of
sub-brand Poco. It marked the global debut by launching Poco F1
in India. Featuring Qualcomm Snapdragon 845 processor, 4000
mAh battery with Quick Charge 3.0, and dual camera setup at the
rear, Poco F1 will be available in four variants with a starting price
of `20,999. Jai Mani, Head of Product, POCO Global, says, “POCO
stands for ‘a little’ — we believe in starting small but dreaming
big. As a small outfit within Xiaomi, POCO has the freedom to start
from scratch, zeroing in on the product choices and technologies
that matter.”
It features a 6.18-inch full HD+ display with a notch and 18:7:9
aspect ratio. The notch houses a 20-megapixel front camera, prox-
imity sensor, earpiece along with infrared lens and infrared lighting
for Face Unlock. Poco weighs 180 grams and has a rear fingerprint
scanner. It has a hard-coated polycarbonate unibody. Running
MIUI 9.6 based on Android Oreo, it is powered by Qualcomm
2
Snapdragon 845 processor.
The MIUI has been custom-
ised for lighter and faster experi-
ence. It has a system optimisation
feature called 'turbocharged
engine', for faster app launches,
faster gaming, and faster-swiping
experience. In India, MIUI for
POCO incorporates taxi, music,
and video streaming services.
Based on Android 8.1 Oreo, MIUI
for POCO will receive regular
patches and updates from Google
and Android P update in the near
future.
It is available in three variants
-- Graphite Black, Steel Blue, and
Rosso Red. The 6GB+64GB vari-
ant will be available for `20,999,
6GB+128GB for `23,999, and the
8GB+256GB for `28,999. There
is also an Armoured Edition with
8GB+256GB configuration at
`29,999.
Xiaomi has been ruling the
sub-`15,000 segment with its
Redmi and Redmi Note devices. It
launched Xiaomi Mi 5 in 2016 and
Mi Mix 2 in 2017, but both these
devices were outshone by One-
Plus’ devices. Poco F1 packs in the
latest specifications at aggressive
pricing.