G GAZETTE | Page 22

Cyber

pace

Nikhila P ECE
The world is on the fringe of a looming boom in Entrepreneurship . Per the Wall street Journal , three out of every four start-ups fail , but there have been several start-ups that made it big unexpectedly over the past few years . Albeit risky , start-ups give you greater responsibility , accountability , transparency and provide a multitude of opportunities for generalists to explore , learn , grow and create a huge impact . There were several entrepreneurial ventures that have flourished and established a firm foothold in the country in recent times . Few of them are : PayTM , Makemytrip and Pinterest .

PayTM

PayTM is an acronym for Pay through Mobile , which is one of the leading e-commerce websites , based in Noida . It has expanded at a smooth pace by its phase by phase market acquisition approach . The website started by offering mobile recharge , online bill payments and in 2014 , the company launched a PayTM wallet , which became India ’ s largest mobile payment service platform with over 150 million wallets and in a short span of time PayTM has scaled to 75 million app downloads . The usage of the app has escalated because of the recent demonetization of the 500 and 1000 rupee notes . It is a company focused to move forward and has an open culture where every employee is a handson contributor and feels comfortable sharing ideas and opinions .

Makemytrip Inc .

Makemytrip Inc . is an Indian online travel website founded in 2000 and headquartered in Gurgaon , Haryana . This company offers many online travel services including flight tickets , domestic and international holiday packages , hotel reservations , rail and bus tickets etc . It has merged with and acquired several travel planning , hotel reviewing websites and few other travel booking websites , and stands as a pioneer in the online travel market . It all sprouted from the sole aim of empowering the traveller and went on to lead the entire online travel industry in India . Being one of the most data driven companies in the Indian ecosystem , Makemytrip provides an exhilaratingly fast paced work environment coupled with a meticulous focus on accomplishing the tasks .

Pinterest

Pinterest , a web and mobile application company that operates a photo sharing website , was founded in 2010 and has taken the web by storm , reaching astonishing double-digit monthly visitors in less than a year , faster than any other website before it . It provides several themes that interest teenagers , young adults , students and especially women , who make up eighty percent of the subscriber base . Not only does it provide a visual discovery and storefront for a host of topics but also allows companies to create pages aimed at promoting their business online . For aspiring interns or employees , it provides a fun , creative and collaborative work environment with an ambience brimming with creativity and happiness .

22