FY 2012 Popular Annual Financial Report FY 2012 Popular Annual Financial Report | Page 16

Strategic
Support

S

tragetic Support represents
primarily the back office of
the City organization. While
most of this part of the organization
does not have direct service delivery
to citizens, they make sure that our
employees in the field get paid, have
computers and health insurance. They
assist departments in communications,
running the Municipal Court, and
a local foundation. They deliver
service that keeps the City
organization running
efficiently.

Telling Our Stories
& Getting Residents
Involved
Arlington used an online video
to communicate the State of the
City address. Narrated by Mayor
Robert Cluck, the speech focused on
Arlington’s accomplishments from FY
2011. Mayor Cluck also shared City
Council priorities in a separate State of
the City 2012 online video.
Another way the City reached
out was through the launch of
MyArlingtonTX.com, a robust
news website that features City and
community news. The user-friendly
site has articles, photos, videos and a
calendar of events. Because of its

Customer Service
Fiscal Stewardship
Quality Employer
Create/Coordinate Effective Regional
and Community Partnerships

16

Focus on Priorities

up-to-the-minute, comprehensive
coverage, MyArlingtonTX.com played
a key role in communicating with
residents throughout the year.
Engaging residents was also a
priority. When the ^\