Around 1991 , Joan Rojas ( already a passionate motorcyclist ), fell in love with the feeling of freedom he had when riding his motorbike around the roads of Igualada . It was then when he realized his army neck warmer was not enough to keep the cold away while being comfortable to wear . The day came when Joan decided he wanted to create exactly what he needed . Day after day , he worked at his family ’ s textile factory in Igualada drawing , thinking and chasing the product he needed . And it finally arrived : a seamless tubular garment made of microfiber .