FROM THE CEO | Welcome
W
OUR PURPOSE IS TO
REIMAGINE LEARNING
C
orporate purpose is no longer a ‘nice to have’, it’s a business-critical
imperative. When lived and breathed within an organisation, it represents
a ‘guiding north star’, supporting decision making at all levels, and
galvanising desired behaviours. In times of disruption — including
transformation — it's “the lighthouse in a storm”.
Identifying purpose, where it is unclear or
evolving, is a work of excavation, not creation. Over the past
year, we have been mining our own purpose as an
organisation. We’re 15 years old, and have recently relaunched
the majority of our Changeboard products and services
under the Future Talent brand. We've evolved from a job
board, to supporting a community of HR professionals with
content and events that help them navigate and make sense
of their changing working lives.
During this process, we’ve recognised that the core of
our work has been a passion for learning. ‘Future talent’ has
become our own guiding star for learning that’s progressive,
eclectic, inclusive, challenging, creative, engaging and
immersive. And so Future Talent Learning is the re-imagining
and broadening of our capabilities beyond HR by creating
world-class programmes to upskill and future proof all
organisations with the knowledge, skills and behaviours they
need to thrive. It feels like deeply purposeful work that aligns
with the DNA of our business.
According to studies, only around 10% of training
programmes result in any ‘transfer’ of knowledge from the
classroom into behaviours in the workplace. When learners
aren’t able to practise what they’ve learned in a supportive
environment, it’s almost impossible to embed this. Our highly
experiential learning includes gamified play and interactive
simulations to empower learners with the practical capabilities and
mindset needed to deliver long-term organisational transformation.
Today, people choose to work for companies where they can
continue to learn – and where they detect a meaningful alignment
with their personal values. To retain talent, leaders will need to excavate
purpose and keep reviewing it, so that it becomes a reflection of their
organisational DNA. Only then will it shine authentically like a
true north star.
FUTURE
TALENT HAS
BECOME OUR
OWN GUIDING
STAR FOR
LEARNING
Jim Carrick-Birtwell
Co-founder and CEO | [email protected]
February – May 2020 // 5