ON TOPIC
O
Five practical benefits
of inner purpose
ORGANISATION
1 FAST-TRACKS
CHANGE
A guiding north star can speed up
decision making. Everyone is clear
about the businesses’ inner purpose.
Once embedded across the
organisation and brought to life by
committed leadership, it can galvanise
your people and enable change, fast.
A MORE DEDICATED
2 ATTRACTS
WORKFORCE
A positive culture will attract committed
people who stay loyal rather than using
your company as a career stepping-
stone. Over 60% of people want to work
in firms that look beyond shareholder
returns and to contribute to something
bigger. This influences the employers
they choose, their performance and
how long they stay.
PEOPLE TO BRING
3 ENCOURAGES
THEIR WHOLE SELF TO WORK
Companies that celebrate authenticity,
lead with humility and allow people to
show vulnerability are more likely to get
the best out of their people. No one’s
wasting energy trying to say or do the
‘right’ thing. It takes courage and
commitment to create a truly proactive
and fulfilling environment.
LEADERSHIP AT ALL
4 EMPOWERS
LEVELS
It doesn’t make sense to hire smart
people then tell them what to do. Your
inner purpose should always empower
people to make educated decisions.
This in turn builds trust and makes for a
more effective leadership team.
SHIFT THE FOCUS TO
5 HELPS
LONG-TERM PAYBACK
Inner purpose is about having a
long-term vision that’s inspiring but
achievable; something people can
engage with practically and emotionally.
As the world becomes more uncertain
and the workplace is threatened with
disruption, the need for purpose and
vision is even greater. It’s the
lighthouse in a storm.
Source: Karmarama, part of
Accenture Interactive
February – May 2020 // 25