Strategic Marketing
The bedrock of marketing is value creation , which involves creating , communicating and delivering offerings of value for customers . Strategic marketing studies the scope and direction of an organisation ’ s long-term activities to gain or maintain a competitive advantage , create continuous value for customers and balance shareholder expectations .
Strategic marketing is a suitable option to consider if you ’ re interested in consumer trends , value creation and studying business through a different lens .
In this area of specialisation , you ’ ll learn how to :
• interpret how organisations , groups and individuals satisfy their needs and wants
• effectively apply marketing principles of selecting , delivering and communicating offerings of value to customers
• analyse organisations ’ marketing strategies and long-term activities to determine effectiveness in achieving desired outcomes , goals and a competitive advantage
• contribute meaningfully to marketing decisions and provide solutions to today ’ s marketing challenges .
Elective Spaces Required ( Minimum )
Major ( 8 Unit Spaces ) |
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Minor ( 5 Unit Spaces ) |
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Minor ( 4 Unit Spaces ) |
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Free Electives ( 1 Unit Space )
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EXPAND YOUR WORLD
Business Law & Taxation
In business , laws regulate financial transactions , taxation and marketing processes . These legal frameworks and structures are in place to ensure protection of organisations , groups and individuals that engage in business and partnerships .
Business Law & Taxation will introduce you to the legal landscape governing business in Malaysia and internationally .
You will study how laws are developing as we reach new digital and economic frontiers , and you ’ ll also learn how to :
• identify and correctly apply relevant common law principles and legislation to relevant problems , scenarios or taxation matters
• analyse , synthesise and conceptualise regulatory and legal information to support business decision-making
• understand and stay abreast of cyber laws as they develop in tandem with the digitalisation of businesses
• navigate and interpret law in business both in Malaysia and on the international front .
Elective Spaces Required ( Minimum )
Major ( 8 Unit Spaces ) -
Minor ( 5 Unit Spaces ) |
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Minor ( 4 Unit Spaces ) |
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Free Electives ( 1 Unit Space )
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SPOTLIGHT ELECTIVES
Are you looking for an elective that will propel you forward in any career path you embark on ? The School of Business offers a wide range of modules in foundational skills that are versatile , relevant and sought-after in most industries today . Here are our two most popular electives :
MGW1010 Introduction to Management
Build a solid foundation in the principles of management as you explore the fundamentals of the discipline . Learn what managers do , how management decisions and practices affect employees and organisations , and how you can start developing the skills of a good manager . In this elective , you ’ ll learn how to :
• identify what managers do in practice and how management shapes and is shaped by organisational , team and employee behaviour
• critically evaluate modern management practices and its impact on employee experiences
• apply management principles in key areas including globalisation , cultural diversity , ethics and social responsibility
• effectively apply the research , analytical and communication skills required in the discipline to address contemporary business challenges .
MKW1120 Marketing Theory & Practice
Step into the fast-paced , exhilarating world of marketing with this foundational module in marketing principles and practices . You ’ ll discover the role marketing plays in an organisation ’ s strategy alongside the concepts and strategies being used to create value for customers , organisations and stakeholders . In this elective , you ’ ll learn how to :
• describe the theories and frameworks that form the discipline of marketing
• explain the purpose of marketing in a dynamic environment , and how marketing creates value for organisations and stakeholders
• analyse marketing scenarios and propose effective strategies to common challenges
• identify the interrelationships between marketing and other disciplines .
ARE YOU READY TO TAKE ON THE WORLD ?
For more information on our majors , minors and electives , visit monash . edu . my / business or contact us at monash . edu . my / student-services / connect .