Future-proof Your Career June 2023 | Page 3

We are living in a digital age , and technology has changed the playing field . Artificial Intelligence ( AI ), fintech and cybersecurity are now more than buzzwords ; they have become integral to the success of any business .

No matter the career you ’ re heading towards , a foundational knowledge in emerging technologies and its impact on business will make you an outstanding asset in any organisation you choose to work with .

Financial Technology ( FinTech )

With a growing focus on fintech and startups , Monash is positioning itself at the forefront of innovation and emerging technologies through strategic partnerships with Malaysian and regional trailblazers such as Cradle , MDEC and Beyond4 .

In the ASEAN region alone , the digital economy is forecasted to add an estimated USD1 trillion to regional GDP by 2030 ( Digital ASEAN by World Economic Forum ).

This area of specialisation will equip you to navigate the digital landscape ; you ’ ll learn how to :

• understand and navigate emerging technologies including blockchain , cryptocurrency , e-payment , social trading , robo-advisory / investing , AI and crowdfunding

• use current fintech and data analysis platforms through skills-based exercises

• read and analyse the digital landscape , including industry laws , regulations and the entrepreneurial aspects of fintech

• confidently engage with industry leaders through real-world experience .

Elective Spaces Required ( Minimum )

Major ( 8 Unit Spaces ) � *

Free Electives ( 1 Unit Space )

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* FinTech will be available as a major in 2024 . Students can extend their minor to a major from 2024 onwards .

Digital Marketing

The age we ’ re living in is a marketer ’ s dream . No longer bound by geographical or physical boundaries , marketing now means pushing the envelope and applying established marketing concepts and techniques within a digital framework .

If you ’ re interested in selling ideas and influencing trends , this area of specialisation will provide a window into the stimulating world of marketing today .

You ’ ll learn how to :

• create an effective digital customer journey and use digital business models

• effectively utilise digital marketing in creating experiences of value for all

• apply knowledge and skills in search engine marketing , mobile marketing and the power of social media

• strategise and create innovative , digital solutions as a growing answer to today ’ s challenges

• use emerging technologies in the field of digital marketing complemented by research-driven knowledge and industry practice .

Elective Spaces Required ( Minimum )

Major ( 8 Unit Spaces ) � *

Free Electives ( 1 Unit Space )

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* Digital Marketing will be available as a major in 2024 . Students can extend their minor to a major from 2024 onwards .

Business Analytics

Make data work for you . Business analytics involves studying and interpreting data to make the best decisions , for you and your organisation . From maps to music , having the tools to extract valuable information from data means you ’ ll have unique insights to offer wherever you are .

In today ’ s technology-driven world , the tools of business analytics are highly sought-after in businesses , governments and even the creative industry .

In this area of specialisation , you ’ ll learn how to :

• extract information effectively from data and interpret the results

• combine mathematical , statistical and computing skills to tackle data analytics challenges facing organisations and businesses

• effectively utilise data to analyse drivers of change and the impact of decisions , as well as predict possible future occurrences .

Elective Spaces Required ( Minimum )

Free Electives ( 1 Unit Space )

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Accountancy

Accountancy is the ability to systematically record , analyse and report financial transactions , and is essential to the success of any business . Learning the foundations of accounting will give you an evergreen edge that makes you a valuable member in any organisation .

The integral nature of accounting means that these skills are always in demand , with accountants and auditors among the top five most in-demand professionals in Malaysia *.

This area of specialisation will train you to :

• prepare and audit financial reports for stakeholders

• think critically and integrate both theoretical and technical accounting knowledge

• master both the knowledge and skills required to solve routine accounting problems .

Elective Spaces Required ( Minimum )

* Institute of Labour Market Information and Analysis , Q4 2022

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DID YOU KNOW ? The Monash School of Business is accredited by the Association to Advance Collegiate Schools of Business ( AACSB ). Only 6 % of business schools worldwide hold the AACSB accreditation , known for its exceptionally high standards and rigorous assessment of a business school ’ s mission , qualifications , curricula and programs .

Our study programs also meet the accreditation , membership or exemption requirements for reputed institutions and bodies including :

• Association of Certified Chartered Accountants ( ACCA )

• Chartered Accountants ( Australia & New Zealand )

• Chartered Institute of Management Accountants ( CIMA )

• Certified Practising Accountants ( CPA ) Australia

• The Malaysian Institute of Certified Public Accountants ( MICPA )

• Institute of Chartered Accountants in England and Wales ( ICEAW ).