Funeral Service Times August 2017 May 2019 | Page 15

SOAPBOX: AOIC 15 Soapbox: AOIC In his regular monthly column, the executive chairman of the Association of Independent Celebrants (AOIC) Philip Spicksley looks at how our professional world has changed D uring my 12-year career as a celebrant, I have seen many changes both inside and outside the profession – from the way in which funerals are conducted to the obvious shift towards services now being performed by celebrants. The swing towards using celebrants is understandably concerning for the church - just recently I was speaking to a retired Methodist minister, who told me that his work had drastically reduced over the last year. The Church of England’s response to this shift is to train its own celebrants to conduct semi-religious funeral services. Indeed, I am informed that some funeral directors are now working in partnership with the church to train celebrants on the understanding that they will only promote C of E celebrants. This really does demonstrate the concerns that the church has against the onward march of secular celebrants, who are now taking the majority of services in some parts of the country. www.funeralservicetimes.co.uk The ever-growing number of celebrants is of course being helped by the growing number of groups and pages on Facebook – the social media platform that is helping to spread the word. Generally, the posts from celebrants are interesting and very helpful to some, however there are others that certainly demonstrate how little some individuals know about the funeral profession and how inexperienced they appear to be. Some of the posts that are placed on Facebook and other social media sites do not read all that well. There appears to be far too much personal detail about visits made to see clients – along with concerns about individuals that are sometimes posted. This is where professional bodies, such as the AOIC should step in and offer guidance and the benefit of experience – thereby providing a ‘benchmark’. For example, as Executive Chairman of the AOIC I have, in the past, found myself cringing at some of the posts I have come across on Facebook. In doing so, I have then telephoned members advising them to consider their conduct and what they decide to post. In my view it is not appropriate to criticise clients in an open forum, such as social media – even though some have clearly been written in frustration, or to seek advice from other members of the funeral profession. I must stress, my comments are not only about celebrants but about other funeral professionals also. The bottom line, in all cases, is that we should all act in a professional way and not post anything on Facebook, or indeed elsewhere, which we would not be happy reading, should it be posted about ourselves. Finally – a reminder! Even if as Facebook page may be ‘closed’, it is a fact that nothing is secret on social media - people cut and paste and share, so beware! For more on the AOIC go to www.independentcelebrants.com MAY 2019