Full Circle Digital Magazine February 2014 | Page 34

BUSINESS

The Deepest Source of Motivation
by Geoffrey James

Forget the carrot and stick. Motivation and innovation come from a desire to help.

F

or decades, bosses have assumed that the best way
to motivate workers is by promising financial gain and
threatening financial loss. With one hand they dangle a
carrot of more pay while brandishing in the other, the stick
of “get to work or you’re fired.”
However, according to a recent article in the NYo &