Full Circle Digital Magazine August 2013 | Page 50

B O O K S • I N S I D E C O C A - C O L A B O O K R E V I E W Join Mark Sham as he reviews “Inside Coca-Cola” EVENT DETAILS: Register: Click HERE to book! Date: 29th August 2013 Time: 07h00 - 10h00 Breakfast served at 07h15 Venue: African Pride Crystal Towers Hotel & Spa Price: R450 ex. VAT R513 inc. VAT Group Bookings: Book a table of ten and qualify for a 20% discount. R3600 ex. VAT per table R4104 inc. VAT per table Surcharge: For Kosher and Strict Halaal meals Enquires: Diane Wildeman [email protected] 011 867 4607 Meet your Host Mark Sham is the owner of a group of companies which include Vivid Marketing - a digital marketing agency specializing in email marketing for business, social media integration and the rest of the digital platform. Mark was one of the first in South Africa to lecture on social media for business and has trained over 1200 delegates in just over two years. This has led to public speaking engagements around South Africa with topics ranging from social media, mobile marketing, the integration of digital as a whole and entrepreneurship. More than anything, Mark is a youthful, witty entrepreneur. He has a love for small business and believes in Neville Isdell’s call for connected capitalism. What makes Coca-Cola the brand it is today? Join us for a hearty buffet breakfast followed by Mark Sham’s insightful book review of “Inside Coca-Cola” - a CEO’s life story of building the world’s most popular brand. For decades, Coca-Cola has been marketed as a purveyor of happiness. The word itself appears in many Coke advertisements. Yet in 2004, inside Coca-Cola’s headquarters on North Avenue in Atlanta, there was little to smile about. How did it all change? Get an in-depth review of what it took to change the fortunes of Coca-Cola at a time when the brand was languishing from its former heights and losing market share at an alarming rate. Enter Neville Isdell. Neville Isdell is the man behind the book “Inside Coca-Cola”. He is the former chairman and CEO of The Coca-Cola Company where he worked for 43 years. Mr Isdell took the world’s largest beverage company to new heights during his tenure. He expanded on the company’s proud legacy of corporate responsibility by embedding sustainability throughout every facet of the organization and helped ensure its role as a community-connected twenty-first century enterprise. These efforts resulted in The Coca-Cola Company’s return to Fortune’s “World’s Most Admired Companies” list in 2006. In 2009, the company moved up to the #12 spot in the global ranking just before he retired. FULL CIRCLE DIGITAL MAGAZINE AUGUST 2013