Full Circle Digital Magazine August 2013 | Page 45

B U S I N E S S

•

J O H N

L L O Y D

Smart Marketing
The most powerful word in marketing
Decide who you are. Decide who your prospects are. Decide to do your best work. Decide to be different, unique and advantageous in the eyes of your clients. Decide to pursue a niche market with absolute clarity. Decide to fall in love with your clients’ products and services, not yours. Decide to remarry all of your current and old clients. Decide to place your clients under your protection. Decide on your marketing strategy. Decide on 12 marketing tactics. It’s smarter to do 12 things 1000 times, rather than 40 things 300 times. Decide to market more consistently. Decide to use education-based marketing as your primary tool. Decide to leverage, optimise, maximise, magnify and multiply every asset and opportunity. Decide to dream bigger. Decide to act faster. It’s no longer the big that beats the small; it’s the fast that beats the slow. Decide that expertise is only as good as the actions you take with it. Take massive action. Decide to arm yourself. Decide to defend your territory. Decide to conquer your market.

AND YOU WILL.

We are proud to be able to offer you a

FREE subscription to

SMART THINKING FOR CRAZY TIMES

A tri-monthly, personal effectiveness and business growth e-mail newsletter by John Lloyd. In each valuable newsletter, you’ll find two short articles – on personal effectiveness and ideas for business growth – and the 1 minute motivator.

Subscribe to John Lloyd’s SMART THINKING FOR CRAZY TIMES newsletter.
(We will never share your e-mail address with any third party without your express consent.)

FULL CIRCLE DIGITAL MAGAZINE AUGUST 2013