Food and fuel rules!
In a recent Business Advice poll of
Britain’s 40 most popular logos,
Shell’s iconic logo, which fi rst made an
appearance in 1904, took the number
19 spot.
Whilst there were other logos linked
to transportation including Michelin (9),
Mercedes-Benz (12) and Goodyear (22),
the poll was dominated by food and
drink logos (35%).
Topped by Coca Cola and
McDonalds, Britain’s love of fast food,
chocolate, ice cream, crisps & snacks, all
washed down by the logos of Guinness,
PG Tips and yet more fi zzy drinks was
very well represented!
These brands and their logos
may still be popular now but with both
our transport and food sectors facing
increasing challenges, things could look
rather different in the future….
On its road to decarbonisation,
London’s Hackney Council introduced
its own Ultra-Low
Emission Vehicle
zone on Monday
3rd September.
“This new scheme is effectively a
ban on HGVs,” said Denise Beedell, FTA
policy manager for urban and vans,
citing that Ultra-Low Emission Trucks
(ULET) are not currently available, nor is
there even a defi nition!
“As it stands, the introduction of the
new zone is nothing more than a tax on
the businesses which are the lifeblood of
this community.”
Also challenging logistics is the
news that the FTA now reports more
than 52,000 vacancies for HGV drivers;
with a signifi cant shortage of available
British staff to take up the slack in these
vacancies.
To avoid an ‘employment
timebomb’ happening in March 2019,
the FTA is calling on the government to
give clarifi cation now, as to exactly who
employers will be allowed to employ, and
the nature of the work these employees
will be eligible to undertake.
The top logos may change, but one
thing for certain is that it will still be fuel
and food – in whatever guise – topping
those lists decades from now!
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2018 D I REC TO RY
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Volume 41 No 9
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