Fuel Oil News October 2021 | Page 23

IN PROFILE

WELCOME TO OCTOBER ’ S EDITION OF OUR SPECIAL MONTHLY FEATURE WHICH GIVES YOU THE OPPORTUNITY TO ‘ MEET ’ AN INDUSTRY FIGURE AND , HOPEFULLY , TO DISCOVER ANOTHER SIDE TO THEM BEYOND THE WELL-KNOWN FACTS .
WE CHAT WITH DAWN SHAKESPEARE WHO , AS MEMBERSHIP AND EVENTS MANAGER FOR UKIFDA , WAS A HUGE PART OF THE SUCCESS OF THE RECENT VIRTUAL EXPO , AND WE DISCOVER HER PASSION FOR THE INDUSTRY ALSO EXTENDS TO FAMILY , HONESTY , COMMITMENT AND ELEPHANTS .
“ JUST BE HONEST .” DAWN SHAKESPEARE
Dawn in a Spanish bar
Give your career history in 25 words or fewer . Had children , worked for Weight Watchers , joined Evesons Fuels in tele-sales , became a rep , then a depot manager . Left to join UKIFDA .
Describe yourself in 3 words . Cheerful , talkative & honest .
What were your childhood / early ambitions ? I wanted to work in police forensics .
Describe your dream job ( if different from your current one ). Hotel / holiday resort inspector .
What ’ s the best business advice you ’ ve ever received ? The 7Ps - Prior Planning and Preparation Prevents Piss Poor Performance .
Share your top tips for business success . Work hard , be nice to people and never over-promise and underdeliver .
Boarding a helicopter to the Grand Canyon
What ’ s your most recent business achievement of note ? UKIFDA ’ s 1st ever virtual exhibition . “ It was as exhausting as a physical exhibition and more prone to going wrong .“
Tell us your greatest fear . Being unhappy .
Which is most important – ambition or talent ? Talent - ambition can make people greedy .
What ’ s the best thing about your job ? I don ’ t know what I will be doing from one day to the next - it ’ s so varied .
Which is the quality that you most admire ? Commitment .
What are you most likely to say ? I struggled with this one - because I ’ m always talking .
And at her beloved Villa Park
What are you least likely to say ? “ I can ’ t do that ” - I would have to at least try .
Describe your perfect day . Lying by the pool in the sun with friends and family , a glass or 3 of wine followed by a nice meal out .
Do you have a favourite sports team ? The mighty Aston Villa , of course !
What ’ s the biggest challenge of our time ? Greed , which is the reason for most of the world ’ s problems today .
Cheese or chocolate ? Cheese .
Share your greatest personal achievement .
Corny , but it is definitely my two beautiful children , who have overcome many challenges and are both lovely people who have fantastic careers .
Dawn at VW festival with her granddaughter
What ’ s your pet hate or biggest irritant ? Liars . Just be honest , it ’ s easier and less damaging to everyone .
If you were on ‘ Mastermind ’ what would your specialist subject be ? Disney films from the 1980s / 1990s ( might give you a clue to the age of my children ).
If you were elected to government what would be the first law you ’ d press for ? Tougher sentences for any form of racism .
If your 20-year-old self saw you now , what would they think ? Who ’ d have thought it ? you were so quiet at school .
What is number 1 on your bucket list ? Wash and play with an elephant ( as long as it was free and not in a zoo ).
What 3 things would you take to a desert island ? My partner of 36 years , food and a satellite phone .
Tell us something about you that people would be very surprised by I used to be very shy .
Who would you most like to ask these questions of ? Nelson Mandela .
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