Mabanaft rolls out Onroute truckstops brand
Mabanaft ’ s new Onroute Truckstops brand is being rolled out across its network of truckstops starting with Junction 29 in Chesterfield . The rebrand heralds the beginning of a new era and places the new Onroute brand firmly on the map .
Looking after drivers and their vehicles Mabanaft is on a mission to create a nationwide network of truckstops that offer good value , high quality places for drivers to stop at on their journey . Onroute Truckstop ’ s general manager , David Hatherell , said : “ Drivers rely on the facilities and services of truckstops on a daily basis , we aim to be the leading light in a sector that lags way behind in terms of both service and facilities .
“ We are investing in improving facilities - at Junction 29 we have refurbished the building interior and we installed an outdoor TV to allow more drivers to watch the sport over the Summer . We are also improving infrastructure at some of our sites , such as resurfacing the lorry park at Avon Lodge , with more improvements planned over the coming months .
“ We know that drivers appreciate good value and quality food and drink . Our menus include all the usual favourites , as well as some great specials that are updated on a regular
Beautiful things come in small packages
With Total Synthesis Limited ( TSL ) looking for a new manufacturing partner just before lockdown , it was seemingly perfect timing that the Jason Group was looking for new ownership at that moment .
“ As a manufacturing business successfully trading for decades but with a shareholder who wanted to reduce his workload it was a perfect fit ,” explained Jason Group MD , Bill Stout . “ We had known the owner for 25 years , the business was 20 minutes from our doorstep , and it was a friendly purchase .”
“ The lockdown , in many ways , was a pressure relief valve the year following the acquisition when we saw turnover increase by 40 %,” Bill continues . “ We ’ ve always made more than small-pack fuel additives and the other sections of our business , like contract-packed aerosols , vehicle service-related chemicals , gun cleaners , bicycle lubes , and car valeting products all seemed to take off at the same time .
“ Without lockdown , frankly , we may have struggled to cope with the existing business increasing at the rate that it did .”
“ In that time , we were very busy elsewhere . We took on another factory unit , installed another filling line and integrated the websites and operating practices . We also found fuel additive distribution partners with businesses overseas and developed a new range of products for countries like Ghana , Nepal , and Sub-Saharan Africa where fuel quality is truly appalling .
“ We are also gaining good ground with the process of revitalising our UK marketplace ,” enthuses Bill . “ We now have a dedicated sales team that has been canvassing for business for the last 6 months and we ’ re very happy that we ’ re making progress .”
Constantly reviewing to improve Paul Traynor from TSL continues : “ Most of what we do is own brand - it ’ s what we ’ re geared for throughout the group . It ’ s all about our chemistry but packed in customer labelling , and we have increased our presence in the marketplace with a distribution partner . Martyn Lodge , of EFT , is happy that the future is bright , and that we bring something different into the market . Martyn has been selling and supplying fuel additives all over the world for years and he and I are starting to become very familiar faces to UK fuel distributors .”
“ We have a great proposition for new and existing clients ,” Paul says . “ We ’ re ultracompetitive , our products are postal safe and much safer to handle , and the empties require no special disposal procedures . They can just be placed with regular plastic waste which maintains a greener policy .”
As Paul acknowledges : “ Many regard change as something best avoided but we feel it is vital that we consider what the industry can sustain in a shrinking marketplace with green lobbyists having a particular focus on this industry .”
basis . We have launched a new Onroute Breakfast which is excellent value for money and seems to be a big hit with drivers . We ’ ve also installed new coffee machines at all our truckstops so that drivers can enjoy barista coffee made using freshly ground Lavazza coffee beans .
“ We have retained staff at all the sites that we have purchased and genuinely value the knowledge and experience of these people . Everything we do is for the welfare of the driver and the safety of their vehicle . We promise a warm welcome , tasty home cooked food and safe , secure parking .
Having a branded network means drivers can visit any Onroute truckstop and be assured the same friendly service , good value and highquality facilities .”
For more information visit : www . onroutetruckstops . co . uk .
“ Our products are constantly under revision as well as reviewing how we can improve manufacturing and distribution . The additional support now allows us to have an in-house technical department , backed by sales and customer service departments , that can help with anything from customers enquiries on their own branding , specific products and delivery schedules and our outstanding pricing structure . We like to think of ourselves as ‘ Big enough to cope and small enough to care .’”
TSL ’ s products are manufactured and formulated in house , and they are constantly developing new products . They are currently launching a new additive to combat the corrosion and water retention that can be caused by the use of the new E10 fuel which is available for all engines - car , motorbike and garden / maintenance equipment - and available in a range of sizes .
Other products provide bespoke solutions for diesel bug , poor quality fuel , low temperatures and water retention and the clients range from domestic heating additives to agriculture , marine , gas oil users , kerosene , haulage , bus and coach fleets , generators , petrol and diesel users .
One interesting innovation in development is the addition of QR codes on labels to help with the customers ’ understanding of the products and what they deliver with the potential to point the customer directly to customers own websites .
Fuel Oil News | October 2021 7