FTL- ISSUE 1 VOL 1 | Page 26

BLOGGING=PROFESSION Can fashion blogging be a profession? If I have to answer this question then my answer would be Yes & No both. If you want to make it as the profession against the regular 9-5 job then-No as it requires a lot more work & your time with no confirmation of regular salary on 1st of every month. But if you want to take it as your passion & give your days & night to make it work then yes, it can be your profession. Nowadays the fashion blogging definition has been changed drastically. The platform has been shifted from regular web- site to Instagram. If you have good Instagram followings & your style is inspiring other people then the fashion blogging is the perfect profession for you. Your Instagram account will be your portfolio of your work. The brand will look at your Instagram feed & decides if you are suitable for their product or not hence it is very necessary to make very attractive feed on Instagram. Initially, you will get the product on barter ba- sis when your followings & blog statistics are on lower side. Once you get a large number of followers on Instagram & blog with higher engagement rate with followers then you can get paid by promoting their products on your blog, by attend- ing special launch invites & through affiliate marketing.