O
COEE – Before you Then they realized what actually works.
can heal patients, “Sometime in the first three months after we
owned by Florida State alumni.
As their practice has grown, though, they’ve
you have to find opened, we had a 20-year-old come in,” Visser patients. How does said. “She was sick. I saw her one morning, that work if you’ve and in the afternoon I saw her other five immediate family of the physician suffers,”
just opened your family members. I thought: ‘This one person Langley said. “Medical practice will always take
own practice?
tried not to let it get out of hand.
“Very often we see in medicine that the
brought me five referrals, and 10,000 mailers more than you can give. At some point, you
Back in 2012, brought me one!’ After six months, we stopped have to take care of yourself and those you love.
Adam Langley and advertising. We focused our efforts on creating Because that’s what keeps you going. That’s
Gary Visser tried a great experience for the patient, instead of what we’re really about.”
paying for an ad.”
That word-of-mouth revelation is just one
advertised in magazines. They sent out mailers. of the lessons these two Class of 2007 alumni
They joined boards. They went to fall festivals have learned. Though mostly self-taught on
and other community events. the business side of medicine, they’re clearly
quick learners. In March, their PremierMED
The easygoing partners seem to complement
each other well. According to Visser, he is more
analytical and Langley more creative.
“I find Adam has unique ideas that can kind
of take us outside of the box,” Visser said.
Langley replied: “He’s attentive to details,
Family & Sports Medicine in Ocoee – just west which is very useful when it comes to examining
of Orlando – appeared on the Seminole 100 contracts, financial statements and keeping on
list, compiled annually by FSU’s Jim Moran our budget. I tend to want to jump right in,
Institute for Global Entrepreneurship. It and he helps figure out the details and if it’s
recognizes the fastest-growing U.S. businesses possible.”
among patients and fellow physicians. They
everything to make themselves more visible
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