Frosty's Flava Magazine AUG-SEP- 2019 URBAN FILM FESTIVAL EDITION | Page 14

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with
influencers
like Dan Rue,
the original “Twerk
Star” Mizz Twerk Sum,
fitness instructor Nastya
Nass just to name a few.
Following this single, Trap released
his latest track entitled “Sundress
Season” which dropped on the first official
day of summer 2019 featuring international
beauty and entertainer, Amara La Negra.
Known
for his
hard-hitting
club records,
Trap Beckham
delivers a new project
entitled “Heatwave.” The
Duval rapper continues to bring
a twist to the traditional “trap”
music with an infusion of a pop and
dance feel behind the production. Beckham who charismatically continues to
deliver trap-party anthems that goes viral
worldwide, wanted to show more diversity
with this new single that collides a Caribbean
feel while keeping an urban twist. The visual
premiered on BET Networks, Music Choice and
digitally which moved the song into a rising
position currently #8 on the radio airways.
Talent including west coast legend, Too Short,
Dallas native, Yella Beezy, and Mistah Fab
amongst more are featured on “HEATWAVE.”
Trap is known for the anthems taking a wave
of its own digitally and is determined to set
the same trend with his anticipated project
dropping this summer.
RAP’S new project
direction is a focus that
emulates the growth
in his artistry while
fueling a music catalogue
that speaks diversity, great
energy and a vibe on each
record. “Hit It” was the first
single released from his
anticipated summer project
being released on July 14,
2019 entitled “HEATWAVE”
that celebrates Trap Beckham’s
birthday. S No stranger to making trap-party
anthems, formerly known as
Yung Trap; Trap Beckham was
signed to Def Jam Records in
2016 with the wave takeover
of his song “Birthday B****.” The
song was then edited and
recreated with a twist and
new title entitled “Birthday
Chick.” Within a matter of
weeks, the single went viral with
celebrity and influential figures
celebrating their birthdays to
the hit single. The song digitally has
been streamed and downloaded over
50 million times. In 2017, Trap released another
ground-breaking record entitled “Lil Booties
Matter” featuring DJ Pretty Ricky.
T
ocially, Trap Beckham announced the
#HitItChallenge in conjunction with the recent
release, and it has been taking over socially
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