Friends of NWTC Magazine Friends Fall 2019 | Page 5

COMMITMENT TO STUDENT SUCCESS
STAYS THE SAME
While specific NWTC brand elements have changed,
the College’s focus on student success remains constant.
“The logo and tagline are just pieces of the bigger story
at NWTC – they are the physical representations of our
overall service to northeast Wisconsin,” Plaza said. “It’s
about our commitment to serve the community and our
passion to help students succeed in their life’s ambitions.”
Students like Jevin Deleon appreciate the student-
centered culture.
About the logo design
The shield symbolizes strength and confidence—
the upward and forward movement represents success.
The type treatment, which pairs a modern sans serif font
and a bold serif font, enhances the clean and crisp edges
of the icon. The hierarchy built upon the word “Northeast”
emphasizes the NWTC location.
“This logo provides the opportunity
to educate, motivate and inspire
wherever NWTC appears.”
ERICA PLAZA
Director of NWTC Marketing and Web Services
‘SOAR HIGHER’ HELPS TELL
THE NWTC STORY
It is fair to say NWTC has a rock-solid standing in
area communities as a trusted educational resource.
For over 100 years, the College has produced
highly-skilled graduates for northeast Wisconsin.
Further, a 2018 perception study conducted by
The Karma Group and commissioned by NWTC,
found the College is highly regarded for offering
flexible, affordable training and degree programs
and for contributing to the economic vitality of
the region.
With its firmly-established reputation for
educational excellence, NWTC sought to
develop a new tagline that speaks to its often
overlooked but equally important benefit: the
ability to open people up to a life filled with
purpose.
The new tagline – Soar Higher – came from an
NWTC student during a Student Senate meeting.
The student conveyed how NWTC helps people
reach for their dreams, higher than they thought
they could.
“Our students are strong and challenge themselves
more than ever,” said Rafn. “We want to do everything
we can to see every student graduate. NWTC is about
life’s journey.”
“I feel like this school tries really, really hard to keep you
here. What stands out for me is that there is a place for
everybody here,” the human resources student said.
“I’ve joined three groups since I’ve been here. I’ve made a
lot of friends, I see them outside of class, and I’m excited
to come here.”
Deleon added, “They make you feel like, ‘we want you
to come back. You’re welcome here, and we do hope
you succeed.’”