Fresh Kitchen Volume 3 | Page 9

Secondary Colours HEX: #E0F919 Yellow RGB: 224, 249, 25 CMYK: 10, 0, 90, 2 HEX: #F93219 Red RGB: 249, 50, 25 CMYK: 0, 80, 90, 2 HEX: #1970F9 Blue RGB: 25, 112, 249 CMYK: 90, 55, 0, 2 Primary Colours The orange colour is associated with joy, sunshine, creativity and happiness. The green colour symbolizes freshness and works as a good contrast towards the orange colour. Secondary Colours The secondary colours are used when the primary colours aren’t enough or when communicating by banners or external print. Brand Identity Fresh Kitchen 2014 9